The effect and targeted use of photos and you often underestimate images on your own website. They are one of the core essentials. They not only make a website look attractive but also play a significant role in marketing and search engine optimization.

The first impression counts

As is so often the case when surfing the Internet, the first impression made by InverseGeek tech experts counts. Images and photos are the first objects the user sees when searching a website. Therefore, they are largely responsible for the first impression. In addition to informative and current texts, attractive and meaningful images are critical for the success of your website.

Individuality

You are most likely not the only provider of a service, product or information on the Internet. The presentation is a significant decision-making criterion for possible customers in addition to being found at all. Individual photos and images help to be noticeable from the competition. Images can convince the client of your product with targeted insights.

Images bring traffic to InverseGeek website

Most customers find a website over a “normal” Google search. Nonetheless, people often underestimate image search as an acquisition tool. There are a number of reasons for many users to search for images on a wide variety of topics. Be it to take a closer look at a product, to research people, works of art or sights, or to get an impression of services. The benefit is that customers are directly forwarded to your website through the image. The image, title, URL, and “Visit” button all link to the source website.

Ranking factors for images

Similar to websites, there are certain factors that you should consider for images in order to rank well.

Image sizes

Google prefers images that offer added value to the user. This means they must be neither too small nor too large, have a good resolution and have the right format. In practice, most images displayed by Google have a minimum size of 300×300 pixels, up to a maximum size of 1280×960 pixels.

Alt tag and relevant content

Google is wonderful at classifying whether the photography or an image is significant to the content of your page or not. It does not make sense to use the same images for different subpages or content. An individual and descriptive alt attribute with matching keywords, on the other hand, aids Google to identify the significance of the picture for certain topics.