People love visual learning. Have you ever wondered what that means exactly? You tend to acquire knowledge more easily when it is based on images and videos than when it comes in the form of boring letters. Your brains process visual information up to 60,000 times faster than text. This is a major reason why you remember 80 percent of what you see but retain only 20 percent of what you read.
Why is professional product photography so important for social media marketing?
Social media creates brand awareness. The purpose of social media is to build and maintain lasting relationships with people. The way your brand is presented and perceived across all your marketing channels is of immense importance.
Product photography is part of brand personality. Your logo, the colours you use on your website and blog, and the language you use in your marketing are all important elements of your brand.
The most successful e-commerce channels today are those that post unique, high-quality images on their websites and social media channels. Product photography is important to turn target groups into customers.
Quality product photography has a direct impact on how a target audience responds. Whether potential customers like a photo or click on the product page, they’ve already engaged with the product.
Why product photography needs to adapt to each platform
The social media world is becoming increasingly complex. More and more people populate the big platforms like Facebook, Instagram and Snapchat. You should also take advantage of buy cheap Instagram followers platform. Your goal is to find the right mix of channels that best suits your audience. Thus, you can optimize your goal and budget. If you want to do everything right, you can also find out how to segment platforms using groups, hashtags or the targeting function for paid ads.
What should you consider in connection with product photography?
Social media gives you a lot more freedom to be creative and compose your image. Your quality standards should definitely stay the same or get even better. You don’t have to stick to white backgrounds and perfectly centred products. You have to present your products to the target audience and show how they are used. Product photography for social media marketing should create a feeling, and present a lifestyle that your customers want to connect with.
Get creative, but keep quality in mind and stick to post-production principles. Nothing is more annoying in product photography than a blurred lifestyle photo with muted colours. Social media is about personality, about nonchalance. Still, you need to stand out from the competition, and good quality never hurt anyone.