Jeff Jacobson Photography

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How to Photograph Clothes for an Online Store

Have you ever browsed an internet store and been bewildered by a blurry photo or a dress’s drape? Yikes! Online store sales depend on good product photography. Do not worry, entrepreneur! You can make amateur clothing shots look professional with a few steps.

Setting the Stage: Lighting and Background

Here’s how:

Accept Natural Light

Avoid flash and use natural light from a large window. Its warm, uniform radiance matches the garment’s colors. Try diffused light like overcast days to avoid strong shadows.

Background Matters

Clean and simple! A white or neutral background lets the garments shine. This reduces distractions and keeps customers focused on your specifics.

Show it Off: Display Selection

Flat Lays or Mannequins? Flat lays, where clothes are perfectly organized, highlight patterns and details. More realistic silhouettes on mannequins help shoppers visualize how the clothing will fit. Consider both for a complete view!

Multiple Angles Matter

Avoid confusing shoppers! Photograph the clothing front, back, and sides. Show buttons, needlework, and unusual textures up close. Customers are more confident in their purchase with more information.

Extra Considerations: Adding Polish

Below are some finishing touches to showcase your clothes images in your online store:

Iron Out Wrinkles

Nobody wants wrinkles! Keep your garments wrinkle-free and steamed before photography. A clear presentation is crucial.

Improvements by Editing

Basic photo editing improves photos. For professionalism, adjust lighting and color balance. Customers want a realistic product image, so avoid over-editing.

Conclusion

Clothing photography boosts online store success. If you follow these guidelines and present your clothes correctly, you’ll attract customers and turn clicks into sales!

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